Products like Campbell's soups have been around for decades. Now Campbell spends much of its advertising dollars on publishing recipes that use Campbell's soups as one of their main ingredients. This strategy suggests Campbell's soup is in the _____ stage of its product life cycle.
A) introduction
B) market-acceptance
C) market development
D) maturity
E) growth

Question

Quizplus · Accepted Answer

Campbell's focus on publishing recipes using their soups as a key ingredient indicates that the product is in the maturity stage of its product life cycle. This stage is characterized by efforts to differentiate the product and maintain interest in a market where the product is already well-established and facing competition.

Products Like Campbell's Soups Have Been Around for Decades