The greatest number of successful new brands enter the market at the maturity stage of the product category's life cycle.

Name: The greatest number of successful new brands enter the market at the maturity stage of the product category's life cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Most successful new brands enter the market during the growth stage of the product category's life cycle, when consumer interest and demand are increasing, but before the market becomes saturated.

The Greatest Number of Successful New Brands Enter the Market