Question 1

The product life cycle refers to individual brands as well as product categories.

Accepted Answer

The answer of The product life cycle refers to individual...

Question 2

The greatest number of successful new brands enter the market at the maturity stage of the product category's life cycle.

Accepted Answer

Most successful new brands enter the market during the growth stage of the product category's life cycle, when consumer interest and demand are increasing, but before the market becomes saturated.

Question 3

Common strategies used during the maturity stage of the product life cycle are product modification, changes in promotional strategies, and product innovation.

Accepted Answer

During the maturity stage of the product life cycle, companies often employ strategies such as product modification, changes in promotional strategies, and product innovation to rejuvenate the product's appeal and extend its market life.

Question 4

The manufacturers of women's apparel, home decorating items, and holiday decorations rely on planned obsolescence.

Accepted Answer

These industries often rely on planned obsolescence to encourage consumers to purchase new products regularly by changing styles, trends, and designs frequently, making previous versions seem outdated.

Question 5

The computer that Jeffery purchased at Radio Shack will be subject to technological obsolescence in a year or two, perhaps even sooner.

Accepted Answer

Technological obsolescence occurs when a device becomes outdated due to advancements in technology, and given the rapid pace of technological innovation, it's likely that any computer could become obsolete in a year or two, especially with the continuous introduction of newer, more advanced models.

Question 6

Nonconformity is the source of all fashion.

Accepted Answer

Fashion trends often emerge from a blend of conformity and innovation, where designers and consumers both influence and are influenced by existing styles, societal norms, and cultural movements, rather than nonconformity being the sole source.

Question 7

According to the breakdown approach to fashion adoption, fashion cycles flow downward through several socioeconomic levels.

Accepted Answer

The answer of According to the breakdown approach to fashion...

Question 8

The _____ of a company's product mix is measured by the number of product lines it carries.

Accepted Answer

The answer of The _____ of a company's product mix...

Question 9

In order to use a _____ strategy, management must develop the image that a product projects in relation  to competitive products and to the firm's other products.

Accepted Answer

The answer of In order to use a _____ strategy,...

Question 10

If Fruit of the Loom, manufacturer of men's and boys' underwear, introduced sport shirts and slacks for men under the Fruit of the Loom brand, that would be an example of a _____ _____ strategy.

Accepted Answer

The answer of If Fruit of the Loom, manufacturer of...

Question 11

When the manufacturer of Trident sugar-free chewing gum introduced Trident for Kids, a chewing gum that "strengthens kids' teeth," it was an example of the implementation of a _____ _____ strategy.

Accepted Answer

The answer of When the manufacturer of Trident sugar-free chewing...

Question 12

When the manufacturer of Bisquick all-purpose baking mix adjusted its basic formula to create a reduced-fat Bisquick, it was an example of a _____ _____ strategy.

Accepted Answer

The answer of When the manufacturer of Bisquick all-purpose baking...

Question 13

If a shop specializing in expensive silk flower arrangements adds a line of less-expensive flowers made of synthetic fabrics, it is an example of _____ _____.

Accepted Answer

The answer of If a shop specializing in expensive silk...

Question 14

A _____ _____ _____ consists of the aggregate demand over an extended period of time for all brands  comprising a generic product category.

Accepted Answer

The answer of A _____ _____ _____ consists of the...

Question 15

The overall strategy used for a product in the _____ stage of its product life cycle is defensive  positioning.

Accepted Answer

The answer of The overall strategy used for a product...

Question 16

A _____ is a product or style that becomes immensely popular nearly overnight and then falls out of  favor with consumers almost as quickly.

Accepted Answer

The answer of A _____ is a product or style...

Question 17

_____ obsolescence is sometimes called psychological or fashion obsolescence.

Accepted Answer

The answer of _____ obsolescence is sometimes called psychological or...

Question 18

The _____ _____ is a series of buying waves that arise as a particular style is popularly accepted in one  group, then in another group, and then in another, until it finally falls out of fashion.

Accepted Answer

The answer of The _____ _____ is a series of...

Question 19

The hip-hop look with the baggy jeans, oversized shirts, and underwear sticking out the top of the pants  began with the lower socioeconomic groups. As this spread to upper socioeconomic groups, it is an example of the _____ concept.

Accepted Answer

The answer of The hip-hop look with the baggy jeans,...

Question 20

In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-Apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings are the company's:

Accepted Answer

The company's product mix refers to the variety of products it offers, which includes apple juice, apple sauce, apple cider vinegar, apple butter, cinnamon apples, and spiced apple rings.

Quiz 9: Product-Mix Strategies

The product life cycle refers to individual brands as well as product categories.

The greatest number of successful new brands enter the market at the maturity stage of the product category's life cycle.

Common strategies used during the maturity stage of the product life cycle are product modification, changes in promotional strategies, and product innovation.

The manufacturers of women's apparel, home decorating items, and holiday decorations rely on planned obsolescence.

The computer that Jeffery purchased at Radio Shack will be subject to technological obsolescence in a year or two, perhaps even sooner.

Nonconformity is the source of all fashion.

According to the breakdown approach to fashion adoption, fashion cycles flow downward through several socioeconomic levels.

The _____ of a company's product mix is measured by the number of product lines it carries.

In order to use a _____ strategy, management must develop the image that a product projects in relation to competitive products and to the firm's other products.

If Fruit of the Loom, manufacturer of men's and boys' underwear, introduced sport shirts and slacks for men under the Fruit of the Loom brand, that would be an example of a _ _ strategy.

When the manufacturer of Trident sugar-free chewing gum introduced Trident for Kids, a chewing gum that "strengthens kids' teeth," it was an example of the implementation of a _ _ strategy.

When the manufacturer of Bisquick all-purpose baking mix adjusted its basic formula to create a reduced-fat Bisquick, it was an example of a _ _ strategy.

If a shop specializing in expensive silk flower arrangements adds a line of less-expensive flowers made of synthetic fabrics, it is an example of _ _.

A ___ _ ___ consists of the aggregate demand over an extended period of time for all brands comprising a generic product category.

The overall strategy used for a product in the _____ stage of its product life cycle is defensive positioning.

A _____ is a product or style that becomes immensely popular nearly overnight and then falls out of favor with consumers almost as quickly.

_____ obsolescence is sometimes called psychological or fashion obsolescence.

The _ _ is a series of buying waves that arise as a particular style is popularly accepted in one group, then in another group, and then in another, until it finally falls out of fashion.

The hip-hop look with the baggy jeans, oversized shirts, and underwear sticking out the top of the pants began with the lower socioeconomic groups. As this spread to upper socioeconomic groups, it is an example of the _____ concept.