On the side of each Energizer battery is a tester that can tell the user immediately if the battery is good. In this way, the manufacturer of Energizer batteries distinguishes its batteries from others on the market. It is hoping consumers will become more brand conscious and not treat batteries as if they were:
A) convenience goods.
B) specialty goods.
C) shopping goods.
D) accessory equipment.
E) unsought goods.

Question

Quizplus · Accepted Answer

Convenience goods are items that consumers purchase frequently and with minimal effort. By adding a tester to its batteries, Energizer aims to make its product stand out, encouraging consumers to specifically seek out Energizer batteries rather than casually picking any brand off the shelf, as is typical with convenience goods.

On the Side of Each Energizer Battery Is a Tester