In comparison to shopping goods, convenience goods usually:
A) use point-of-purchase displays.
B) sell at higher unit prices.
C) have a higher gross margin.
D) are purchased less frequently.
E) have a lower stock turnover.

Question

Quizplus · Accepted Answer

Convenience goods often use point-of-purchase displays to attract customers' attention and encourage impulse buying, as they are typically items that consumers want to purchase quickly and with minimal effort.

In Comparison to Shopping Goods, Convenience Goods Usually