Luis Richard works as a cement finisher for a parking lot repaving company. He is suspicious of innovation and innovators. He was one of the very last people in his small Western city in which he lives to buy a microwave oven. When it comes to the adoption of microwave ovens, Richard is in the _____ category.
A) early adopters
B) innovators
C) laggards
D) early majority
E) late majority

Question

Quizplus · Accepted Answer

Richard's reluctance to adopt new technology until it has become widely accepted and his suspicion of innovation place him in the "laggards" category, which represents the last group of people to adopt an innovation.

Luis Richard Works as a Cement Finisher for a Parking