Which of the following is NOT identified by the text as one of the innovative characteristics that affects the adoption rate of new products?
A) aesthetics
B) compatibility
C) trialability
D) complexity
E) relative advantage

Question

Quizplus · Accepted Answer

Aesthetics is not listed among the factors identified by Everett M. Rogers in his Diffusion of Innovations theory, which outlines characteristics affecting the adoption rate of new products. The factors he identified include compatibility, trialability, complexity, and relative advantage.

Which of the Following Is NOT Identified by the Text