Paintball is a sport that has attracted many individual and team participants. Tippman has developed a new paintball marker, which offers the fastest rate of fire of any paintball marker currently on the market. For paintball participants, this new paintball marker has a strong _____ when compared to older models.
A) aesthetics
B) compatibility
C) trialability
D) complexity
E) relative advantage

Question

Quizplus · Accepted Answer

The new paintball marker's strong point compared to older models is its "relative advantage," which refers to the degree to which an innovation is perceived as better than the idea it supersedes. In this case, the faster rate of fire is a clear advantage over older models.

Paintball Is a Sport That Has Attracted Many Individual and Team