Before buying some brands of new music CD, consumers can listen to an abbreviated version of some of the songs on the CD through an Internet connection. In this way, these CDs have greater _____ than other CD titles that cannot be as readily sampled before being purchased.
A) trialability
B) computability
C) compatibility
D) complexity
E) relative advantage.

Question

Quizplus · Accepted Answer

The correct term is "trialability" because it refers to the ease with which a new product can be tried on a limited basis before making a purchase decision. In this context, being able to listen to an abbreviated version of songs before buying the CD increases its trialability compared to CDs that cannot be sampled in this way.

Before Buying Some Brands of New Music CD, Consumers Can