Imagine a bandage manufacturer came out with a bandage that would speed healing by 50 percent when compared to a standard bandage. In market tests, consumers claimed that scratches healed noticeably faster with the new bandage than with the traditional bandage. The new bandage that promoted faster healing seems to have a greater _____ than traditionally used bandages.
A) complexity and trialability
B) observability and relative advantage
C) aesthetics and comparability
D) trialability and complexity
E) comparability and relative advantage

Question

Quizplus · Accepted Answer

The new bandage's benefits (faster healing) are easily observed by consumers, and it offers a clear advantage over traditional bandages (50% faster healing), aligning with the concepts of observability and relative advantage.

Imagine a Bandage Manufacturer Came Out with a Bandage That