Because single-source data have not proven to be the ultimate measure of advertising effectiveness, they are no longer used.

Name: Because single-source data have not proven to be the ultimate measure of advertising effectiveness, they are no longer used.
Brand: Quizplus
Rating: 4.8 (57 reviews)

Question

Quizplus · Accepted Answer

Single-source data, despite not being the ultimate measure of advertising effectiveness, are still used for their valuable insights into consumer behavior and media consumption, complementing other data sources.

Because Single-Source Data Have Not Proven to Be the Ultimate