In most marketing research projects, the informal investigation is ignored because of its redundancy.

Name: In most marketing research projects, the informal investigation is ignored because of its redundancy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Informal investigation, often involving exploratory research like reviewing available literature or qualitative interviews, is a crucial early step in most marketing research projects to understand the problem better and guide the formulation of hypotheses.

In Most Marketing Research Projects, the Informal Investigation Is Ignored