The Direct Marketing Association believes that direct marketing sales are growing rapidly in Mexico. To test this _____, it could use market research.

Question

Quizplus · Accepted Answer

A research hypothesis is a specific, clear, and testable proposition or predictive statement about the possible outcome of a scientific research study based on the theory. In the context of testing the belief about the growth of direct marketing sales in Mexico, a research hypothesis would be formulated to guide the market research efforts.

The Direct Marketing Association Believes That Direct Marketing Sales Are