How does a decision support system (DSS) differ from a marketing information system (MkIS) ?
A) An MkIS is faster and more flexible than a DSS.
B) A DSS can be used to analyze data; an MkIS cannot.
C) A DSS allows the manager to interact more with the data.
D) An MkIS relies on information, and a DSS uses data.
E) A DSS is primarily used by small- and medium-sized businesses, and an MkIS is used by large corporations.
Correct Answer:
Verified
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