Avondale Berries wants to determine if consumers in the Southeast would buy a line of Berry-Hot preserves, which combines fruits and garlic. A marketing research project used to determine the answer to this type of question is called a:

Question

Quizplus · Accepted Answer

A concept test is used to evaluate consumer response to a product idea before introducing it to the market. This fits the scenario of Avondale Berries wanting to assess potential consumer interest in their Berry-Hot preserves concept.

Avondale Berries Wants to Determine If Consumers in the Southeast