When Experiments Are Conducted in a Laboratory Setting, Researchers

When experiments are conducted in a laboratory setting, researchers:

A) are able to use data gathered to create research hypotheses.
B) are able to gather information on what happens, but not on why it happens.
C) are able to control all of the marketing variables that may influence the one(s) being tested.
D) duplicate what the participants will find in real-world settings.
E) can collect secondary data.