Christopher Nantz Sells JBL Installed Sound Speaker Systems for Stadiums

Christopher Nantz sells JBL installed sound speaker systems for stadiums, sports arenas, and large coliseums. He tries to attend events in venues that do not use his company's sound systems. He listens for static in the systems and notes if there are any dead areas where the sound is not audible. He has even asked to see the sound systems and been allowed to do so. Nantz is engaged in:

A) a formal investigation.
B) data capturing.
C) gathering competitive intelligence.
D) environmental auditing.
E) a SWOT analysis.