For Every New Product That Hershey Foods Corp

For every new product that Hershey Foods Corp. introduces, the company has tested, on average, 100 product concepts. Participants in the testing of product concepts are shown a rough drawing of a proposed product and given a list of possible features and benefits. To stay competitive in today's market, Hershey uses Internet surveys so it can have the results of the concept testing quickly. Which of the following statements describes its methodology?

A) Hershey is using a random sample.
B) Collecting the data will be simpler for Hershey than for other companies using other survey techniques.
C) Questionnaire design is unimportant.
D) The multimedia nature of the Internet will bias survey results.
E) Hershey is using a convenience sample.