For every new product that Hershey Foods Corp. introduces, the company has tested on average 100 product concepts. Participants in the product concept tests are shown a rough drawing of a proposed product and given a list of possible features and benefits. Prior to the development of Internet survey methodology, Hershey often waited two months for results. What survey method did Hershey use?

Question

Quizplus · Accepted Answer

The description of waiting two months for results and the process of showing rough drawings and lists of features suggests a method that is not immediate and involves a physical exchange of information, which aligns with mail surveys. Other methods like telephone, focus groups, and one-to-one interviews typically provide quicker feedback. Mall intercepts also tend to offer faster results as they involve in-person interactions.

For Every New Product That Hershey Foods Corp