A market researcher would not use _____ as a source when gathering primary data for a marketing research project.

Question

Quizplus · Accepted Answer

Government reports are considered secondary data because they are published materials that have already been collected and analyzed by someone else, such as government agencies. In contrast, primary data involves the direct collection of new data by the researcher through methods like interviews, observations, and laboratory experiments.

A Market Researcher Would Not Use _____ as a Source