Which of the following would be a source of secondary data in a marketing feasibility study being done for a manufacturer of a new cranberry relish for turkey, chicken, and pork sandwiches?
A) personal interviews with a sample of users who are in the relish's target market
B) questionnaire filled out by food connoisseurs on the potential success of a cranberry relish
C) the comments of a focus group that was asked to name the new product
D) a report on new cranberry-based products in a trade journal aimed at supermarket managers
E) the results of test marketing the relish
Correct Answer:
Verified
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