Market researchers would be wise to assume that information gathered by interviewing people in locations that attract large numbers of people, such as airports, parks, and shopping centers:

Question

Quizplus · Accepted Answer

Convenience sampling involves selecting participants because of their convenient accessibility and proximity to the researcher. Interviews conducted in airports, parks, and shopping centers typically involve participants who are chosen based on their presence in these locations, rather than through a method that ensures they are representative of a larger population. This approach does not guarantee the randomness or the elimination of biases that might be present in more controlled sampling methods.

Market Researchers Would Be Wise to Assume That Information Gathered