Williams-Sonoma, a catalog retailer, used its customer _____ to build 100 different customer models that allowed it to better match its catalog brands to recipients. Through the use of these models, the retailer was able to tell whether it should send its innovative cooking tool catalog to a prospective customer.

Question

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Williams-Sonoma used its customer database to build different customer models, which is a collection of customer information stored electronically that allows for such detailed analysis and segmentation.

Williams-Sonoma, a Catalog Retailer, Used Its Customer _____ to Build