The Direct Marketing Association (DMA) has completed a study of direct marketing opportunities and threats in 30 countries worldwide. This information is available to DMA members for $129. For DMA members who purchase this study, it would be a source of:

Question

Quizplus · Accepted Answer

The study by the Direct Marketing Association (DMA) is considered secondary data because it is information that has already been collected and analyzed by the DMA and is now being made available to its members. Secondary data is data that was collected for some purpose other than the problem at hand.

The Direct Marketing Association (DMA) Has Completed a Study of Direct