Modern marketing research includes all of the following EXCEPT:

Question

Quizplus · Accepted Answer

Modern marketing research involves playing a role in strategy planning, recognizing the researcher's responsibility to develop useful information for managers, assessing the success or failure of strategy implementation, and collecting data. However, directing the activities of the marketing functions is not typically a role of marketing research; instead, it is a role of marketing management.

Modern Marketing Research Includes All of the Following EXCEPT