For every new product that Hershey Foods Corp. introduces, the company has tested, on average, 100 product concepts. Participants in the product concept tests are shown a rough drawing of a proposed product and given a list of possible features and benefits. To stay competitive in today's market, Hershey needs to have the results of the concept testing quickly. Which survey method is most likely to give Hershey the speed it desires for this research?

Question

Quizplus · Accepted Answer

The Internet survey method is most likely to provide the quickest results for Hershey's concept testing, as it allows for rapid distribution and collection of data from participants.

For Every New Product That Hershey Foods Corp