Just as in the consumer market, the first step in the buying-decision process for a business buyer is the _____ stage.
A) purchase decision
B) need recognition
C) alternative evaluation
D) alternative identification
E) prepurchase patronage

Question

Quizplus · Accepted Answer

The first step in the buying-decision process, whether for a consumer or a business, is recognizing a need. This stage involves identifying a requirement that can be met by acquiring goods or services.

Just as in the Consumer Market, the First Step in the Buying-Decision