An oil-drilling company purchased a Dyna-Drill that allowed it to bore both vertically and horizontally to reach into narrow pockets of crude oil. This new drill replaced its less sophisticated drill, which could drill only in a vertical path. This purchase was an example of a _____ purchase.
A) specialty
B) straight rebuy
C) reciprocity
D) modified rebuy
E) new-task buying

Question

Quizplus · Accepted Answer

The purchase of the Dyna-Drill represents a modified rebuy because the company is buying a similar product (a drill) but with upgraded features or capabilities compared to what they previously had.

An Oil-Drilling Company Purchased a Dyna-Drill That Allowed It to Bore