A buying center:
A) refers to the geographic concentration of business markets.
B) is used for procurement in the government market.
C) is another name for a purchasing department.
D) exists in large corporations to facilitate the buying-decision process.
E) may be defined as all the individuals or groups who are involved in the purchase decision-making process.

Question

Quizplus · Accepted Answer

A buying center is defined as all the individuals or groups who are involved in the purchase decision-making process.

A Buying Center