Which of the following practices is most likely to impede a company's implementation of customer relationship management?
A) regular situation analyses
B) compensation plans based on the achievement of sales quotas
C) a value chain
D) an information marketing system
E) all of the above

Question

Quizplus · Accepted Answer

Compensation plans based solely on the achievement of sales quotas can impede the implementation of customer relationship management (CRM) because they may encourage short-term sales at the expense of building long-term customer relationships. CRM focuses on long-term engagement and satisfaction, which might not align with the immediate sales incentives.

Which of the Following Practices Is Most Likely to Impede