Disintermediation:
A) is the term used to describe the relationship between wholesalers and resellers.
B) refers to the activities that have to take place when a product that is ordinarily sold to ultimate consumers is sold to business users.
C) refers to all the techniques used for shortening the distribution channels.
D) is the term used for the replacement of some traditional intermediaries with Internet-based selling.
E) refers to the collective services performed by facilitating intermediaries.

Question

Quizplus · Accepted Answer

Disintermediation is the process where traditional intermediaries, such as brokers or retailers, are replaced by direct sales, often facilitated by the internet. This allows producers to sell directly to consumers, bypassing traditional distribution channels.