In the business market, direct purchases by the business user from the producer:
A) occur only with straight rebuy purchases.
B) are quite common.
C) occur only when services are being sold rather than goods.
D) occur just as frequently as direct sales take place in the consumer market.
E) never occur.

Question

Quizplus · Accepted Answer

Direct purchases by business users from producers are quite common in the business market, as businesses often seek to buy directly from manufacturers to reduce costs, ensure product quality, and establish a direct relationship for better service and support.

In the Business Market, Direct Purchases by the Business User