Food processing companies and commercial cooks recently had to decide whether to use pure vanilla or artificial vanilla. A cyclone in Madagascar, the number one producer of vanilla, destroyed most of the vanilla plants, so some cooks and food processors had to use artificial vanilla. Who in the buying center would have resolved to replace pure vanilla with artificial vanilla? decide

Question

Quizplus · Accepted Answer

The decider is responsible for making the final purchasing decision, and the user is the one who will be using the product, so they would be involved in deciding to replace pure vanilla with artificial vanilla.

Food Processing Companies and Commercial Cooks Recently Had to Decide