Shortly after former stockbroker Cooper Skanda decided to open a florist shop, he was looking for multitasking software. He wanted it to handle his accounts receivable, provide him with tax information, and make it easy to place wire orders for flower deliveries. He looked at several packages aimed at making retailing easier. Many he discarded because they were not industry-specific. He finally settled on a software package called Your Floral Expert CPA, which was in the middle price range. The purchase of this software was an example of a _____ purchase.

Question

Quizplus · Accepted Answer

The purchase of the software by Cooper Skanda for his new florist shop represents a new-task buying situation because it is a new requirement for his business, indicating that he has not made this type of purchase before.

Shortly After Former Stockbroker Cooper Skanda Decided to Open a Florist