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What Do Kestern Wholesale Company, Costco Warehouse Store, Kohl's, and Dillard's

Question 149

Multiple Choice

What do Kestern Wholesale Company, Costco warehouse store, Kohl's, and Dillard's department store have in common?


A) They all only sell to ultimate consumers.
B) They all use a mass marketing strategy.
C) They are all part of the reseller market.
D) They create time, place, and form utility.
E) They are all classified as business user intermediaries.

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