Why are negotiation periods longer for many business sales than they are for consumer transactions?
A) Several executives participate in the buying decision.
B) Demand for the item being purchased is derived.
C) The buying center does not have any effect on the timing of the sale.
D) The sale is a straight rebuy.
E) None of the above reasons explain why negotiations for business sales take longer than those for consumer transactions.

Question

Quizplus · Accepted Answer

Business sales often involve multiple stakeholders and decision-makers, leading to longer negotiation periods.

Why Are Negotiation Periods Longer for Many Business Sales Than