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Jason Serves as the Assistant to the President of a Publishing

Question 162

Multiple Choice

Jason serves as the assistant to the president of a publishing company that publishes works by New England authors. In terms of the roles within a buying center, Jason probably assumed the roles of _____ when a larger hard disk was installed in his computer.


A) motivator, communicator, and influencer
B) communicator, user, and influencer
C) decider, motivator, user, and decider
D) user, influencer, decider, and gatekeeper
E) user, decider, gatekeeper, and motivator

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