Demographics:
A) refer to how consumers make their buying decisions--motivation, preferences, and attitudes.
B) are the vital statistics that describe a population.
C) include age, social class, income, hobbies, and gender.
D) are not used by marketers because they typically provide conflicting information.
E) refer to consumer lifestyles.

Question

Quizplus · Accepted Answer

Demographics are the vital statistics that describe a population, such as age, gender, income, and social class.