Qibla-Cola, Mecca-Cola, and Cola Turka are all targeted to Muslims. This targeting is an example of _____ segmentation.
A) geographic
B) economic
C) psychological
D) social
E) demographic

Question

Quizplus · Accepted Answer

Demographic segmentation is based on characteristics such as age, gender, income, education, and religion. Qibla-Cola, Mecca-Cola, and Cola Turka are all targeted to Muslims, which is a demographic characteristic.

Qibla-Cola, Mecca-Cola, and Cola Turka Are All Targeted to Muslims