To deal with the marketing environment and make purchases, consumers engage in a buying-decision process. The first step in that decision process is to:
A) identify alternatives.
B) choose an involvement level.
C) recall experiences.
D) recognize an unsatisfied need.
E) determine prepurchase behavior.

Question

Quizplus · Accepted Answer

The first step in the consumer buying-decision process is to recognize an unsatisfied need. This recognition acts as a trigger for the rest of the decision-making process, leading the consumer to seek out products or services that can meet this need.

To Deal with the Marketing Environment and Make Purchases, Consumers