Larry just found out that he is spending his summer trekking on the Appalachian Trail. He will need a backpack for the trip. When he went to look for his backpack, he could not find the one he used to have. This situation illustrates which stage of the buying-decision process?
A) evaluation of alternatives
B) information search
C) need recognition
D) postpurchase behavior
E) alternative identification

Question

Quizplus · Accepted Answer

Larry realizing he needs a backpack because he cannot find his old one illustrates the need recognition stage, where a consumer identifies a need or problem that prompts them to consider buying a product or service.

Larry Just Found Out That He Is Spending His Summer