Heather spent three weeks finding just the right clothes to wear on the first day of high school classes. She spent hours wandering through stores, looking at clothes, and trying to find just the right combination so she could achieve just the look she desired. For Heather, the buying of the new clothes was an example of a(n) _____ purchase because she went through all five stages of the buying-decision process.
A) high-involvement
B) cue-driven
C) stimulus-response
D) impulse
E) low-involvement

Question

Quizplus · Accepted Answer

Heather's extensive effort in selecting her clothes—spending three weeks, wandering through stores, and carefully considering her options—demonstrates a high level of involvement in the purchase. This indicates that she went through all five stages of the buying-decision process, characteristic of a high-involvement purchase.

Heather Spent Three Weeks Finding Just the Right Clothes to Wear