A consumer's _____ is reflected in the amount of effort that is expended to satisfy a need.
A) dissonance
B) desire for satisfaction
C) willingness to engage in boundary-spanning
D) level of involvement
E) temporal limitations

Question

Quizplus · Accepted Answer

A consumer's level of involvement reflects the amount of effort that is expended to satisfy a need. High involvement means the consumer is willing to put in more effort, while low involvement indicates less effort.

A Consumer's _____ Is Reflected in the Amount of Effort