When Harry went to the bookstore to see if his accounting textbook was in stock, he walked by the magazine rack and saw the new copy of Money magazine. He picked the magazine up, and bought it without any prior planning. Buying the magazine was an example of:
A) systematic shopping.
B) reflex buying.
C) random buying.
D) impulse buying.
E) nonsystematic shopping.

Question

Quizplus · Accepted Answer

Buying the magazine without any prior planning is a classic example of impulse buying, where a purchase is made spontaneously without a premeditated plan.

When Harry Went to the Bookstore to See If His