What is the relationship between loyalty to a brand and a consumer's level of involvement when purchasing that brand?
A) The higher the level of involvement is the higher the perceived loyalty is for a brand.
B) The relationship between level of involvement and a consumer's loyalty to a brand does not change . even if the marketing mix changes significantly.
C) A purchase will often be low involvement if a consumer has high loyalty for the brand.
D) Consumers are not loyal to brands that do not require a high level of involvement.
E) There is no relationship between a consumer's level of involvement and his or her loyalty to a brand.

Question

Quizplus · Accepted Answer

A purchase is often low involvement if a consumer has high loyalty for the brand because the consumer trusts the brand and does not need to spend much time or effort in making the purchase decision.

What Is the Relationship Between Loyalty to a Brand and a Consumer's