Larry needs a new backpack for a trek he is planning on the Appalachian Trail. He has discovered he can buy the Flexi Kolob Combo, which does not have a chest strap, the Platypus Backdraft, which may not be good for carrying small items, the Ultimate Directions Nimbus, which appears smaller than the others, and the Camelback Cloud Walker, which is very utilitarian in appearance. Leon is in which stage of the buying-decision process?
A) evaluation of alternatives
B) information search
C) need recognition
D) postpurchase behavior
E) alternative identification

Question

Quizplus · Accepted Answer

Larry is comparing different backpack options based on their features, which indicates he is evaluating the alternatives available to him before making a purchase decision.

Larry Needs a New Backpack for a Trek He Is