A consumer chooses to shop at a particular store because of _____, a term used to describe his or her reasons for selecting the store.
A) store advertising
B) cognitive motives
C) cognitive dissonance
D) patronage buying motives
E) reference motives

Question

Quizplus · Accepted Answer

Patronage buying motives refer to the reasons or motivations a consumer has for choosing to shop at a particular store, which can include factors like convenience, product selection, customer service, and loyalty programs.

A Consumer Chooses to Shop at a Particular Store Because