Patrons of Heavy's Barbecue Enjoy the Hickory Smell in the Air

Patrons of Heavy's Barbecue enjoy the hickory smell in the air, the sawdust floors, and the family service. They also admire the stuffed animal heads--real and mythical--on the restaurant's walls. By emphasizing its atmosphere in its advertising, Heavy's Barbecue can take advantage of:

A) customers' selective perception.
B) Freudian psychology.
C) customers' cognitive dissonance.
D) patronage buying motives.
E) store clerks' knowledge of selective processes.