Holden likes to buy flowers for his wife, but he hates to shop. He likes going to The Garden Gate Florist. When Holden enters the store, he is greeted by name. Then the owner asks how much do you want to spend tonight. Once the price Holden is willing to pay is known, the owner goes about putting together an arrangement. The florist knows what Holden's wife will like and doesn't bother Holden by asking that kind of information. The florist has used _____ to keep Holden loyal to the retailer.

Question

Quizplus · Accepted Answer

The florist has used patronage buying motives, which include personalized service and recognition, to keep Holden loyal to the retailer. This approach makes the shopping experience pleasant and easy for Holden, encouraging him to return.

Holden Likes to Buy Flowers for His Wife, but He