Marc just bought a new car. He liked the speed that comes with a Mustang GT, but he also liked the luxury of a Lexus. He purchased the Honda Accord because it seemed to combine some of the luxury of the Lexus and some of the speed of Mustang. Even after making his purchase, Marc wondered if he had missed something by not buying one of the other cars. Marc experienced:
A) a missed perceptual cue existed.
B) an unsatisfied physiological need.
C) cognitive dissonance.
D) unsatisfied stimulus-response.
E) alternative anxiety.

Question

Quizplus · Accepted Answer

Marc experienced cognitive dissonance, which is the feeling of discomfort that comes from holding two conflicting beliefs or from making a decision and then doubting it. In this case, Marc's discomfort arises from his decision to buy the Honda Accord while still wondering if he should have chosen the Mustang GT or the Lexus instead.

Marc Just Bought a New Car